https://www.dominiqueelkind.info/contact daily 0.75 2025-09-17 https://www.dominiqueelkind.info/about daily 0.75 2025-09-17 https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/5bef92ec-cb82-4130-a7fa-30cbbfd7ac0e/Dominique-Elkind-About.jpg About - Design for impact I’m an entrepreneurial user-centric designer with an ability to lead and influence product strategy. I’ve worked with start-ups, mid size businesses, and large corporations designing new products and redesigning existing experiences to boost customer experience and overall performance. My key skills and interests include: Product and design strategy UX Design, user flows, wireframes UI Design, branding, and visual identity ✍️ UI and marketing copy Reading and research ‍♀️Yoga https://www.dominiqueelkind.info/work daily 1.0 2025-07-21 https://www.dominiqueelkind.info/work/zumiez-redesign monthly 0.5 2022-04-16 https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/606f88ac-c111-43a1-a621-fde79c547a3f/previous-shop-front-desktop.png Work - Zumiez redesign The previous home page https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/5d9ca1d9-aaaa-4312-bd7d-57df441af9f8/previous-shop-front-filtering-desktop.png Work - Zumiez redesign The previous category page https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/6daa549a-ad77-4e47-b75c-751a19565506/card-sort-exercise%402x.png Work - Zumiez redesign - Customer card sort exercise I conducted a customer usability test with the cooperation of two research partners to better map product categories, subcategories and filters to create a superior information architecture and create a taxonomy guide. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/e946ef4f-0c5b-4b89-9af2-5c2d3246de74/sketch1.png Work - Zumiez redesign Team sketch https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/e6872b95-7e35-4058-998b-a8d16d13d628/zumiez-homepage-m.png Work - Zumiez redesign Mobile homepage https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/5d7c1ae4-370d-40e7-b734-ad50d17e43c9/zumiez-gender.png Work - Zumiez redesign Desktop category page sample https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/830aa8b9-237b-4014-8317-333e57e03939/zumiez-menu-m.png Work - Zumiez redesign Mobile site menu https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/e90d32a8-118d-4832-a777-d6af6d26e63e/zumiez-brands.png Work - Zumiez redesign Desktop brands feature page https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/d6005d09-02c3-4fd1-893c-996c9899442a/zumiez-gender-m.png Work - Zumiez redesign Gendered category page https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/8070370d-3e9f-44cb-86cc-bc0e6e6c0ac5/zumiez-brand-page.png Work - Zumiez redesign Desktop brand category page sample https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/522e1474-89c6-459f-aa68-42d3f6afc5d5/zumiez-brand-m.png Work - Zumiez redesign Brand category page https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/b10e254a-dede-4c7b-a7c0-af0fb8a0e4c4/zumiez-filters.png Work - Zumiez redesign Desktop filters sample https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/55bd7d80-149a-4d58-b167-a30296d85d20/zumiez-filters-m.png Work - Zumiez redesign New sample filters https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/dc7a1d89-15a7-4cd5-ae3f-b3ccf04ec372/zumiez-filters2-m.png Work - Zumiez redesign New sample filters optimized for mobile touch https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/db06994f-b729-44e6-af02-e70cd4abb122/sketch2.png Work - Zumiez redesign Team sketch https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/c3c43cfb-6163-47db-9b25-9691ffd73e05/sketch3.png Work - Zumiez redesign Team sketch https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/3efe0725-81af-479e-9baf-af1f8152e1b2/sketch4.png Work - Zumiez redesign Team sketch https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/4df9e49b-13ec-4ade-be59-b95c96ad0784/sketch5.png Work - Zumiez redesign Team sketch https://www.dominiqueelkind.info/work/funko-app-redesign monthly 0.5 2022-04-16 https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/0cc8f563-82ea-4176-9450-1185e23f7cca/funko-team-brainstorm.png Work - Funko app redesign - Planning Before redesigning the app, I conducted stakeholder interviews and held a team brainstorming session to align the team on our priorities and project plan. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/8ed43b92-7e9e-45b4-8576-b215c4feaedf/funko-app-priorities.jpg Work - Funko app redesign - Prioritization After reviewing and sharing the results of the stakeholder interviews, app usage data, user survey results, and the in-store user interviews I held a workshop to align the team on our priorities for the redesign. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/8e06ed3d-e31a-495e-9df6-7af92d341de3/funko-news-feed.png Work - Funko app redesign The Funko collection tracking app had a difficult search function, clunky collection tracker, and did not contain the full product catalog. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/6201d4dc-8d15-4c22-9789-39f38b6e8405/funko-persona-finn.png Work - Funko app redesign https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/58d03cb6-0ea8-4464-b2ae-3f781c1a31cc/stashpedia-feed.png Work - Funko app redesign The Stashpedia app feed made it easy to search the Pop catalog, add to your collection or wishlist, iconography was confusing and could be improved. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/d8b95a95-7f27-47a7-abdf-048e9d47aa73/funko-persona-frida.png Work - Funko app redesign https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/87e9365a-50a9-4e7a-ab68-20e570422c51/stashpedia-tracker.png Work - Funko app redesign The Stashpedia app made viewing your collection and wishlist easy, but the navigation was inconsistent leading to poor discoverability. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/9bd744aa-214a-4fc2-8f2d-95052c053ae7/funko-persona-carl-and-maria.png Work - Funko app redesign https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/0bd6f816-45d8-4504-8a7e-f5410042678e/funko-persona-the-harmons.png Work - Funko app redesign https://www.dominiqueelkind.info/work/today-show-app-redesign monthly 0.5 2022-04-17 https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/ef0676dd-1e26-400a-a7b5-d7d455ff3237/TODAY-persona1.png Work - TODAY Show app redesign https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/5a9bf045-5076-406d-9a32-efc47fb17d58/TODAY-persona2.png Work - TODAY Show app redesign TODAY Show user personas https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/3188df68-b88f-4083-95e9-109be178de67/today-app-structure.png Work - TODAY Show app redesign - App structure The new navigation would be radically simplified to ease user cognitive load. A new feature we brainstormed to improve daly active usage call the Daily Digest would be first to load on app open. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/a82d63de-3d20-42f6-bf47-ba325b2d9ba1/today-latest.jpg Work - TODAY Show app redesign Latest feed https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/53534a82-9521-4034-a34d-2e73dd43a5ae/TODAY-brand-inspo.png Work - TODAY Show app redesign https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/a1fb9ce2-65c2-4c1c-98c9-ce08c039f08d/today-on-the-show.jpg Work - TODAY Show app redesign Clips section https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/c2aaa87c-42f8-4763-9003-64dd8c2591a5/TODAY+brand+-+in+progress+v2.png Work - TODAY Show app redesign https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/a771729e-66a7-40ac-8296-713385fcba8b/today-sections.png Work - TODAY Show app redesign Topic sections https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/95abfcb6-8883-4243-a4e6-1636ac4b36bc/TODAY+brand+-+in+progress+v2+%281%29.png Work - TODAY Show app redesign https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/914564d7-e5f4-44e9-96f3-a6436bd561a9/today-videos.png Work - TODAY Show app redesign All videos section https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/a02e87b4-6ba3-4181-8780-3c49a1bc4fe4/Today_StyleGuide_WIP.jpg Work - TODAY Show app redesign https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/75efd728-8cbe-47bb-b182-66897a641eae/Today_Icons.jpg Work - TODAY Show app redesign https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/679243ec-963e-4921-aeaf-57f97407916f/iPhone_Feed_1242x2208.png Work - TODAY Show app redesign Home feed https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/2434dabe-ee27-4d93-87db-6d9e152e100c/iPhone_Digest_1242x2208.png Work - TODAY Show app redesign Digest launched https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/328ae83d-37c0-4410-8b6d-37f7a41c8539/digest-format.png Work - TODAY Show app redesign Digest format concept https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/53b65fcc-97a9-4c1c-b745-98191718082c/iPhone_Discover_1242x2208.png Work - TODAY Show app redesign Discover and search https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/d6fffbef-27ae-429c-9f5d-53ca0504eef1/digest-concept-01.png Work - TODAY Show app redesign Digest concept version https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/0b8449d0-d353-4e41-af7c-b63840f657b8/iPhone_Article_1242x2208.png Work - TODAY Show app redesign Reskin article https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/4d1d1e1d-a9d8-4da5-910f-87774ec584f9/digest-concept-02.png Work - TODAY Show app redesign Digest concept version https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/373012d5-afbc-4354-b406-568ae0d471ab/iPhone_Video_1242x2208.png Work - TODAY Show app redesign Video player https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/01dce231-394a-4aba-a61b-447c8c18f15e/digest-share-story.png Work - TODAY Show app redesign Digest share content concept https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/54a7617f-988a-4e84-a0fa-b1ffafba7360/feed-2up-layout.png Work - TODAY Show app redesign Feed layout concept https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/cfa073bf-5d30-4929-8a79-bcd88e19fca7/feed-reskin-layout.png Work - TODAY Show app redesign Feed layout concept https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/3f5234d3-039c-430e-99c0-82465417f0fc/article-refresh.png Work - TODAY Show app redesign Article reskin https://www.dominiqueelkind.info/work/google-cloud-data-privacy monthly 0.5 2022-04-17 https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/21de7f5c-b089-4ecb-9ee5-5eb08ad65469/dlp-current-workflow.png Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/f3fae99b-0dd0-459b-85c8-2ba38e5aa8cd/dlp-workflow-future.png Work - Google Cloud Data Privacy Mapped user journeys: pain points and opportunities https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/324e71f5-bde6-4300-b2bd-ed4902950f4b/ui-ia.png Work - Google Cloud Data Privacy Mapping user goals and information architecture https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/ebf08eda-1914-479e-90e2-a2683ea81239/cuj-user-goals.png Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/1650244216470-QRAG2UWW79HD0UPBTBE6/dlp-sketch-7.jpeg Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/1650244293311-TK3ITXZBSL9XK66FYA65/dlp-sketch-8.jpeg Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/1650244330115-U3HUPZA9YBC21BTOJ1EW/dlp-sketch-9.jpeg Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/1650245958746-SZW8QRUD4OPKRMH1RZ8D/jobs-findings.png Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/1650246356830-QNX0MHVICZZYKI70XMLQ/jobs-details-page+-triage.png Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/1650246394242-K6UK7GMZPF9NRBUO9MS3/k+step+1.png Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/1650246505769-BUST3CTZ2D1UDBZF3JV5/k+results+default.png Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/1650246561244-ZXA06PU4OXPOKVKJIMIW/de-id+template+step+2.png Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/13dfbb3c-6d14-444e-8060-0d8ef1fe6033/dlp-session.jpeg Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/d9c2f739-c231-4571-9377-22961fc6b371/dlp-sketch-1.jpeg Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/fbcfbb91-8872-4aab-8fb5-e47a1f305515/dlp-sketch-2.jpeg Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/7bcc372d-4811-4f42-a1df-e4e2f4c3b0a2/dlp-sketch-3.jpeg Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/ae1a5abb-5450-44c5-a86e-b97d34e3768b/dlp-sketch-4.jpeg Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/f3d22bfb-2cd6-4a19-be34-19a6609b3d92/dlp-sketch-5.jpeg Work - Google Cloud Data Privacy https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/631015ca-428b-407a-8d10-57c9704221eb/dlp-sketch-6.jpeg Work - Google Cloud Data Privacy https://www.dominiqueelkind.info/work/ai-image-generator-on-google-business-profile monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/582d64d6-4c84-4752-871c-ee23ccf77ed5/Google+Business+Profile+Before.png Work - AI image generator on Google Business Profile Google Business Profile before https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/6ff4ae43-76c4-4598-ae8c-f0b710e04756/01+early+exploration+entry+point.png Work - AI image generator on Google Business Profile Early exploration of the entry point for the AI image generator https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/a19f29b5-ad35-4583-84c5-3d8fe74bfd2f/02+early+exploration+composer.png Work - AI image generator on Google Business Profile Early exploration of the composer for the AI image generator https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/7d62e76d-89d6-4844-9288-9094343a12c0/03+early+exploration+explore.png Work - AI image generator on Google Business Profile Early exploration of the explore page with "generated for you" inspiration and ideas for generation https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/c219420e-7b04-4e02-ae9d-f7ee5e9e11db/04+early+exploration+composer.png Work - AI image generator on Google Business Profile Early exploration of the composer for the AI image generator https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/135390f4-290e-4716-aed5-195845f76521/03+early+exploration+composer.png Work - AI image generator on Google Business Profile Early exploration of the composer for the AI image generator https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/246e35bc-e2d5-4718-ad66-f9d8958d6e10/05+early+exploration+composer.png Work - AI image generator on Google Business Profile Early exploration of the composer for the AI image generator https://www.dominiqueelkind.info/work/google-product-studio-experimental-ai-generation-tools monthly 0.5 2025-07-21 https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/b038d994-b021-4bbb-8651-373c5daadeda/Google+Merchant+Center+Product+Studio+Before.png Work - Google Product Studio Experimental AI Generation Tools Before: Product Studio AI tools inside Google Merchant Center https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/2c62c6c2-1596-4312-b02c-caf0dc0db8df/FTUX.png Work - Google Product Studio Experimental AI Generation Tools Early exploration of the "generated for you" and image generator. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/62baaab4-cdb4-4fd1-9ad4-11960ce6b797/Early+Exploration+Style+Guides.png Work - Google Product Studio Experimental AI Generation Tools Early exploration of Style Guides. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/13315af5-1dc5-4b3d-9d7a-3077079c7f12/Explore+Lifestyle+image+ideas.png Work - Google Product Studio Experimental AI Generation Tools Early exploration of the Gallery feed. https://images.squarespace-cdn.com/content/v1/6258cbc1cb02147f7f680fad/cb89416f-f286-4451-9c46-4df3a7798b6b/Explore+Community.png Work - Google Product Studio Experimental AI Generation Tools Early exploration of the standalone website and Gallery feed.